Ubisoft on the rise: industry concentration continues with Sony’s takeover of Bungie

(AOF) – The concentration of the video game sector is intensifying. 15 days after the announcement of the proposed takeover of Activision Blizzard by Microsoft for 68.7 billion dollars in cash, its competitor Sony responds. He unveiled the acquisition of Bungie, known in particular for its games, Halo and Destiny, for $3.6 billion. On the stock market, Ubisoft shares gained 1.85% to 51.68 euros.

Its splintered capital makes it an ideal target. In the past, however, the French publisher has already resisted Electronic Arts and Vivendi. JPMorgan believes Ubisoft is an attractive target because it offers significant intellectual property and development capability at a very modest price. However, the analyst believes that any offer should come with a substantial premium to gain their support.

Another operation in the sector, Take-Two announced at the beginning of the month, the acquisition of Zynga for 12.7 billion dollars in enterprise value.


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